The idea of the paperless office has been one of the more popular dreams for a lot of office denizens; the thought that most documents could be converted to digital files and stored readily on hard drives that took up little more space than most any desktop toy on the planet was hard to resist. But it quickly became clear that getting rid of paper altogether just wasn't too likely to happen. Mobile printing, meanwhile, became an even more distressing concept, and that's where Lantronix (News - Alert) and BIXOLON come in to fix a pretty substantial hole in the mobile printing market with a complete bundled package for printing on the go.
The solution in question is a bundled combination of BIXOLON's SRP-F310 thermal point of sale (POS) printer, Lantronix's xPrintServer Office Edition device, and a customer experience app developed specifically for the two combined services, all meant to be run on an iPad. Right now, the combined experience is being rolled out at a beauty supply company, a global leader in the field with a new customer experience kiosk. Said kiosk requires the use of an iPad application for customers, who use the app in question to provide information about skin types and the like to get a complete picture of what the users in question should be using. The app then activates the SRP-F310 to print up a list of supplies a customer should be using, along with the profile in question, giving customers a shopping list of sorts to work from, no matter what kind of mobile device said customers have on hand, if any.
Given that the mobile POS market is now worth $5.7 billion by itself—said to be the fastest moving trend in retail since the Internet got involved in retail—there's plenty of reason for companies to get involved in supplying the movement as well as actually putting it to work. Printing documents like this, as well as those like receipts, is a huge possibility for retailers. Paper receipts—paper supplementary documents as well—tend to do nicely for customers as it doesn't particularly matter just what kind of platform the customers have on hand; a paper document works as well with an iOS user as it does with an Android or Windows Phone (News - Alert) user. Plus, paper receipts can have some real advantages at tax time, depending on the purpose of the receipts.
There's plenty of room for a paperless office, but when it comes to customer contact, turning to paper has some great possibilities associated with it. Thus, finding a package that can quickly and easily accommodate the needs of businesses and provide paper documents to customers—much like the BIXOLON / Lantronix coalition can—should be very welcome in the field and provide distinct advantages for customers. That's the kind of thing that encourages repeat business, and repeat business is seldom unwelcome.
Edited by Ryan Sartor