Machine to Machine Solutions Featured Article

With New Acquisition, Guavus and Neuralitic Systems Are Unstoppable


January 24, 2013

By Allison Boccamazzo, TMCnet Web Editor


As M2M continues to grow, expand and further mature, one can only imagine powerful acquisitions are bound to take place. As such, a provider of big data analytics solutions yesterday revealed its strategic acquisition of a mobile data monetization and marketing analytics company.


Guavus, a company that provides big data solutions that have been deployed at some of the largest communication service providers in the world, will deliver a comprehensive suite of big data applications for marketing, customer care and networking engineering to Neuralitic’s experts, who serve the telecommunications industry.

More specifically, Neuralitic is a Montreal-based provider of deep-dive analysis into mobile data that allows Communication Service Providers (CSPs) the unique opportunity to generate new revenue streams by improving decision-making aimed at subscriber acquisition, conversion and retention, as elaborated in a statement released yesterday morning.

Similarly, Guavus’ network and customer care applications assist global CSPs to in attaining timely and actionable insights for fully optimal business operations, as well as to support data monetization, generate new revenue streams and overall enhanced customer service.

Founder and CEO at Guavus, Anukool Lakhina, explained, “In today’s fast-paced environment where new smartphones come and go in a quarter, businesses cannot afford to wait to integrate disparate tools or invest in expensive BI projects to get access to valuable insights.”

He added that in newly acquiring Neuralitic, the company “now has a holistic data fabric that provides integrated decision- making across network, marketing and customer care, and enables the creation of data-driven business processes to deliver and optimize the right service at the right time.”

Both companies seem to be a match made in heaven, as Guavus’ decisioning applications provide insights across network, device, content and subscriber analysis to enable carriers to enjoy significant cost savings while simultaneously optimizing network capacity to deliver an overall better subscriber experience. Meanwhile, Neuralitic complements this in its application for mobile marketing, which adds key insights into subscribers’ mobile data consumption for marketing decision makers, the statement elaborates.

It concludes, “Used together, these decisioning applications democratize timely decision-making across engineering, customer care and marketing business functions.”

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Edited by Rachel Ramsey

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